8 May 2025

Personal care goes beyond routine, reflecting self-expression, well-being, and cultural identity. In China, the evolving landscape of personal care highlights the significance of blending tradition with innovation to cater to diverse consumer needs.

Innova Market Insights’ Innova360 research explores the changing personal care trends in China that align with the global market researcher’s Top 10 trends of personal care in 2025. It also highlights how brands can address emerging preferences and redefine personal care experiences.

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