The 12th edition of Japan’s biggest retail beauty trade show took place from 17th to 19th January 2024 as part of Cosme Week Tokyo, a group of beauty-focused trade shows including Cosme Tokyo (finished beauty), Cosme Tech (supply chain) Hair Expo (salon and hair launches), Esthec (professional skin/salon care), Inner Beauty (supplements and functional foods/beverages) and Beauty Marketing Expo (services). With a strong presence of Korean brands and a clear focus on skincare, the year’s event clearly put the highlights of functional beauty and active ingredients.

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