AB 2491 would call for ID/proof of age, signage in stores and online, and other measures to stop children and tweens from purchasing products.

Those “Sephora Kids” may need to show ID if one California Assemblymember’s bill makes its way into law.

The bill—California AB 2491—would ban the sale of over-the-counter skin care products or cosmetic products to children under the age of 13 that are advertised to address skin aging. If passed, it would ban the sale of products that contain either vitamin A and its derivatives including retinoids and retinol, as well as alpha hydroxy acids, including glycolic acid, ascorbic acid or citric acid.

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