12 Game-changing statistics and 6 major trends shaping the european beauty industry in 2025 via Storyly

6 February 2025

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties.

But what’s really interesting is how the industry is changing. Today’s beauty consumers are switching between GRWM (get ready with me) videos on TikTok, AR try-ons, and personalized skincare quizzes, all while expecting brands to be sustainable and tech-savvy at the same time.

In this blog post, we’ll break down twelve eye-opening statistics that show just how much the industry has grown, and six major trends that are changing the game in 2025.

Whether you’re a beauty brand looking to stay ahead or simply curious about where the industry is heading, these insights will help you understand the forces shaping the future of beauty and cosmetics in Europe.

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