The topic of ‘longevity‘ is a huge focus for the cosmetics and personal care industry now, as ‘anti-ageing‘ narratives begin to take this route instead. To find out more about the latest research in this area, we spoke to a neuroscientist with expertise in this field…

‘Longevity Lifestyles’ – a growing trend of people wanting to extend and optimise the quality of their lives – was flagged as a macro trend by forecasting agency The Future Laboratory back in 2023.

And in January this year (2024), L’Oréal’s venture capital fund BOLD acquired a Swiss biotech startup called Timeline​, which has developed a proprietary molecule that it said: “can recycle and rejuvenate mitochondria: the powerhouses of cells that tend to malfunction with age.”  

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