Editor Tim Probert caught up with four participants – Anne Charpentier, CEO of Skinobs; Mike Sohn, general manager of REACH24H Korea; Irene Cotogni, cosmetic product specialist at Neotron; and Elisa Esteve, product safety & regulatory affairs manager at Cosmeservice – to explore the key trends.

Tim Probert (TP): What are the key trends driving cosmetic testing?

Irene Cotogni (IC): Longevity and performance are increasingly important as consumers expect products that deliver tangible and lasting results. This has led brands to focus on assuring and testing for long-term efficacy.
However, it’s not just about erasing the signs of ageing, but embracing a pro-ageing concept that emphasises healthy ageing and becoming old in a positive way. Another significant trend is anti-pollution, driven by growing awareness of environmental impacts. Products targeting pollulants, UV and oxidative stress are becoming more prevalent because pollution contributes to inflammation, which accelerates unhealthy ageing.

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