5 May 2025

The cosmetics industry is rapidly evolving, shaped by two converging forces: the rising influence of longevity science and the integration of artificial intelligence (AI) in ingredient discovery and development.

These trends are setting the stage for a new era of high-performance skincare, where innovation is guided not just by aesthetic outcomes but by biological relevance, cellular health and long-term skin resilience.

As consumers become more knowledgeable and health-conscious, demand is growing for solutions that support skin longevity at a deeper, mechanistic level. The focus is shifting from superficial improvements to interventions that address the root causes of visible ageing, such as oxidative stress, inflammation and cellular inefficiency.

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