CIDP offers a wide range of ex-vivo and in-vivo tests to substantiate claims for haircare products. With strategic locations on 4 continents, CIDP facilitates the recruitment of volunteers of skin phototype II to VI with different types of hair. Their ex-vivo laboratory offers various assays on natural hair strands of Asian, African, Indian and Caucasian origins for claims such as fiber resistance, brushing efficacy, shine, color lasting, hair growth or hair fall. Consumer tests can be conducted on expert panel of various ethnicities which generate marketing data for specific markets like Latin-America, Europe, Africa and India. Their dermatologists are trained on various evaluation scales for dandruff, hair fall, hair breakage, hair shine and grading scales such as elasticity, resistance, color efficacy, damage, repair and straightening efficacy. With the recent investment in phototrichogram and trichoscan, they provide their clients with the latest tools for hair products evaluation.

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