10 February 2025

IFF announces the launch of its new artificial intelligence (AI)-powered search tool: ScentChat. The application connects directly to leading messaging platforms. It uses advanced semantic AI and natural language processing (NLP) to enhance the fragrance creation process by adding real-time consumer feedback, coupled with qualitative information.

“The ScentChat tool has been specifically developed to enable direct, real-time communication between consumers and fragrance designers via widely used platforms such as WhatsApp and Facebook Messenger.”said Valery Claude, Senior Vice-President, Innovation, Fragrance Creation and Design.

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