The Beauty Claims e-summit by Ecowell, May 4 2025

19th March 2025

The Eco Well Presents the Beauty Claims E-Summit: A Must-Attend

Conference for the Beauty Industry

The Beauty Claims E-Summit
Date and Time: Sun, May4, 2025, 8:00am – 4:00pm ET
Location: Online
👉 Free – Registration: Click here

What you get with registration

Access to the live summit, which will have live q&a sessions!
A summit replay to your inbox after the event!
A Beauty Claims ebook summit summary to your inbox when it’s ready!
PS, this is all free! 🤍

The Beauty Claims E-Summit, organized by The Eco Well, is taking place on May 4th, 2025, from 8:00am to 4:00pm ET. This full-day, free virtual conference will bring together leading experts in cosmetic science to explore one of the most contentious topics in the beauty industry: cosmetic claims.

According to the founder Jen Novakovich, “There is so much misinformation in the cosmetic industry, making things incredibly challenging for industry members and consumers alike. We think part of the challenge is that scientists often stay behind closed doors, and the most vocal ‘experts’ are themselves misinformed.”. That’s why The Eco Well is committed to democratize access to accurate information in cosmetics, offering an inclusive and unique opportunity to learn from renowned industry leaders, scientists, cosmetic chemists, and legal professionals – all for free!

The Beauty Claims E-Summit will explore claims development and substantiation, global regulatory frameworks, and compliance challenges. The event will also address claims in hair and skin care, as well as green claims, alongside the impact of social media and influencer marketing, consumer perception, and claim legitimacy.

The conference will feature speakers of the calibre of Michelle Wong PhD (@labmuffinbeautyscience),, Annika Lagut PhD (Coherent Beauty), Theresa Callaghan PhD (Callaghan Consulting), Crystal Porter PhD (Mane Insights), Denis Herich (The Benchmarking Company), Jennifer Marsh PhD (P&G), and many more!

For all these reasons, the Beauty Claims E-Summit is the place to be for beauty professionals, formulators, researchers, students, marketers and anyone seeking free
access to top quality, science and fact-based content.

Agenda

A 101 for Groundwork on Navigating Cosmetic Claims andSocial Media Marketing. Presented by Annika Lagut PhD
A 101 on Claims Development. Presented by Theresa Callaghan PhD
A 101 on “Truthful” Claims & Legal Implications. Presented by Ronie Schmelz.
A 101 on Hair Care Claims. Presented by Crystal Porter PhD
A 101 on Sun Care Claims. Presented by AJ Addae A 101 on These Claims Don’t Mean What You Think They Do.Presented by Javon Ford
A 101 on Clinical Claims & Their Substantiation. Presented by Rania Ibrahim PhD
A 101 on Subjective Claims & Their Substantiation. Presented by Denise Herich
A 101 on Green Claims. Presented by Allyn Stern
A 101 on Navigating Ingredient Supplier Claims. Presented by Lanesa Mahon
A 101 Case Study on Hair Bonding Claims. Presented by Jennifer Marsh PhD
A 101 on Influencer Claims. Presented by Avril Love
A 101 on the Claims to Consumer Feedback Loop. Presented by Michelle Wong PhD and James Welsh.

About The Eco Well

The Eco Well is a knowledge-sharing, science communication platform dedicated to making accurate information more accessible to everyone. By making accurate, evidence- based information accessible, The Eco Well is focused on combatting misinformation in the cosmetic industry, through conferences, panel discussions, a science blog, a YouTube
channel, and a podcast.

The Beauty Claims E-Summit
Date and Time: Sun, May4, 2025, 8:00am – 4:00pm ET
Location: Online
Fee: Free – Registration