EU cracks down on cosmetic greenwashing with new rules in Green Claims Directive via Personal Care Insights

The EU Council’s latest adoption (general approach) of its position on the Green Claims Directive targets cosmetic companies’ explicit environmental claims when marketing the greenness of their products, including environmental impacts, carbon claims, performance or trade.

Companies must substantiate environmental claims with scientific evidence and clear specifications and get third-party verifications unless exempted. Public and private labeling schemes must comply with some exemptions for EU or nationally governed schemes. Also, carbon offset claims must detail carbon credits and show net-zero progress.

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