Europe

EU to Ban Greenwashing in Ads via Cosmetics Business

Generic environmental claims will require proof of excellent environmental performance, while claims based on emissions offsetting schemes will be banned.

The European parliament and council have provisionally agreed on new rules to ban misleading ‘green’ ads.

The new rules are expected to help consumers avoid purchasing choices based on misleading information.

They update the existing EU list of banned commercial practices.

Under the anti-greenwashing rules, generic environmental claims, such as ‘environmentally friendly’, ‘natural’, ‘biodegradable’, ‘climate neutral’ or ‘eco’, will be prohibited unless there is proof of “recognised excellent environmental performance” relevant to the claim.

Sustainability labels that are not based on approved certification schemes or established by public authorities will likewise face a ban, as will prompting consumers to replace consumables earlier than strictly necessary.

Read more …

Recent Posts

VivaTech 2025: Givaudan spotlights digital story-smelling and tech-driven fragrances via Premium Beauty News

Beatrice Wihlander 11 June 2025 Givaudan is showcasing its fragrance technologies, which are underscored by…

ISO 23675: A new validated standard for SPF determination by Zurko Research

After over 10 years of testing sunscreen products, at Zurko Research we are proud to…

This sticker reads emotions (even the ones you try to hide) via Popular Science

Mack Degueurin 22 April 2025 The wearable device analyzes the tiny changes in physical responses…