Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion.
We spoke to experts to explore what’s happening in the realm of functional fragrances that can change your mood…
Clinique was a trailblazer in the 1990s when it first capitalised on the idea of mood-enhancing fragrance with the introduction its Happy scent.
And this citrussy blend is still said to be one of Estée Lauder Company’s best-selling scents.
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