Some key players in the French cosmetics industry, including Clarins and L’Oréal, have formed a consortium to explore the pros and cons of implementing a deposit packaging return scheme for beauty products.

The alliance is made up of nine brands – Pierre Fabre, L’Oréal, Chanel, Clarins, Melvita, Laboratoires SVR, Yves Rocher, Aroma Zone and La Rosée, and two retailers – Sephora and Nocibé.

The initiative was led by circular economy consultants Circul’R, with extra support from strategy and reinvention consultancy for sustainable business transformation, We Don’t Need Roads (WDNR). The alliance is also supported by non-profit Citeo’s​ reuse fund. It aims to launch a pilot deposit scheme for point-of-sale skincare products by the end of 2024.

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