From ISOT 2024 sensory insights to emotion-driven product development by The Smell and Taste Lab

Navigating the Future of Sensory Science: Insights from ISOT 2024

In the heart of Reykjavik, Iceland, the International Symposium on Olfaction and Taste (ISOT) 2024 brought together top minds in sensory science. Amidst this gathering, The Smell & Taste Lab (TSTLab) team delved into 72 hours of cutting-edge lectures and presentations, distilling 6 key themes shaping the future of sensory science: “Chemosensory & Social Communication & Emotion,” “Sensory & Coding,” “Sensory & Physiology,” “Sensory & Health,” “Sensory & Memory,” and “Olfaction & Multisensory.” These insights aren’t just academic—they’re reshaping the way brands connect emotionally and physiologically with their consumers.

This is where TSTLab’s Competitive Watch 360 service comes into play. We extend our analytical rigor to our clients by dissecting conferences we attend to capture actionable trends. The results? Tailored reports that provide strategic insights, giving you a strategic edge. But it’s not just about industry-wide insights; our custom competitor analyses can also provide a granular look at rival strategies and emerging players.

Our approach turns fundamental knowledge from events such as ISOT 2024 into applied solutions, driving ingredient development and innovative product concepts for contributing building your research & business strategy in a dynamic way.

Crafting Products with Emotional Resonance

Developing a product that speaks to the senses isn’t just about formulation—it’s about crafting an experience. At TSTLab, our Product Development service thrives on this philosophy. When Intuisse approached us, they wanted more than just a product; they sought to evoke an emotional journey. We took on the challenge and, over 6-9 months, created a comprehensive skincare range of 4 products, including a hydrating face cream, serum, eye contour, and facial lotion, that intertwine texture, fragrance, and active ingredients, transforming routine use into sensory rituals.

Our process is holistic and flexible. We begin with key ingredient research and sourcing, which can be tailored to client briefs for specific ingredient discovery. We then move to formulation, identifying technical partners, and customizing appropriate tests (in-vitro, ex-vivo, and in-vivo) to valorize the formula’s efficacy, with sensorial and emotional benefits during use. We coordinate all aspects of development, including regulatory and legal dossiers, pilot testing, packaging, and manufacturing. As the conductor orchestrating every element, we can manage the entire project from concept to market or step in at specific stages, providing expertise and efficiency that save clients time and resources while ensuring product excellence.

We also created a custom perfume base specifically for Intuisse’s products. Such unique olfactive brand signature can also be used to enhance the atmosphere of luxury hotels or spas, transforming spaces into memorable sensory journeys that embody your brand’s identity. Our Fragrancing service underscores our belief that fragrance is not merely a component—it’s an immersive experience. Leveraging the powerful connection between olfaction and memory, such a branded scent will evoke the beautiful moments spent in the spa, whether in Paris, New York, or beyond. It will also reinforce the efficacy of your beauty routine, instilling greater confidence and relaxation.

Bridging Science and Market Needs

Collaboration is at the core of innovation. TSTLab’s Neuroscience Research Guidance service helps brands navigate the complex world of sensory science, whether through study design and publication or finding the right research partners. Our recent collaboration with the Swiss Changins Institute on the research presentation “Streamlined Tool for Assessing Human Olfactory Function” at Eurosense 2024 exemplifies our dedication to practical science. This is where market needs and scientific exploration meet—paving the way for products that not only perform but connect on a deeply human level.

Shaping the Future of Sensory Engagement in Beauty & Health

At TSTLab, we don’t just follow trends; we help shape them. From industry insights to bespoke product development ; our work sits at the crossroads of science and market impact. Explore how we can elevate your brand’s sensory emotional journey at The Smell & Taste Lab.