To Julie-Anne Noublanche, a consultant specialized in the beauty sector at Semantiweb, Gen Z conversations about beauty show there is a real transformation in the relationship with perfume, conveyed by purchases moving upmarket and the resulting boom of niche brands.
Gen Z redefines perfume and its use on social media via Premium Beauty News
3 March 2025
17 February 2025
Kristel Milet
The group Semantiweb, an expert in social media listening and consumer intelligence, examined the spontaneous conversations between youngsters on social media (Instagram, X, Facebook, TikTok and others) to analyse their relationship with perfume. To Julie-Anne Noublanche, a marketing consultant specialized in this industry, their new consumer codes are reshaping the industry.
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