Europe

Green claims are not enough as beauty consumers demand transparency across entire ecological lifecycle via Personal Care Insights

Consumers no longer accept unsubstantiated sustainable cosmetic claims and demand transparency across their products’ entire lifecycle. Personal Care Insights speaks to Lignopure and Syensqo about the sustainable practices they implement across their supply chains to satisfy consumer demands.

“What started as natural, environmentally friendly and free from harmful chemicals is nowadays not enough. Consumers are better informed and more aware that ethical sourcing plays a pivotal role in real sustainability. This demand has driven manufacturers to seek sustainable alternatives for traditional ingredients,” Gabriela Meza Armenta, head of sales and marketing manager at Lignopure tells us.

Lignopure says the shift is evident in the growing number of certifications and standards companies are adopting to demonstrate their commitment to sustainability.