Hormones play a role in changing skin conditions—and now greater understanding and education about the relationship between hormonal changes and issues such as dryness, itching, collagen loss will shape the beauty category in 2024, according to experts at WGSN.

The trend tracker and forecasting expert has released a short list of brands with hormonal-based skincare and wellness products sold in the UK right now.

Faace

Period Faace Face Mask is a mask specifically designed target the fallout of hormonal fluctuations during one’s period. Billed as a “does-it-all-in-one” product, it soothes inflamed skin and addresses breakouts.

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