14 January 2025

Geraldine Fusciardi from Zenoti responds to Keir Starmer’s announcement of the use of AI to boost economic growth.

UK Prime Minister, Keir Starmer, recently announced the government’s push for more artificial intelligence (AI) integration to accelerate economic growth. Geraldine Fusciardi, senior vice president for Europe of Zenoti UK, an AI-first software solution provider, explains how AI can contribute to business growth in the aesthetics industry, while still preserving the vital human touch in patient interactions.

Running a successful aesthetics business often involves extensive administrative processes that take staff away from face-to-face client engagement, says Fusciardi. However, integrating AI into the business model can offer many benefits, such as streamlining operations and enhancing customer service, without compromising the personal connection that makes the industry thrive.

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