Europe

Imasens haircare innovation area

In an ever-changing and increasingly competitive hair care market, sensory profiling is a real asset for differentiation.

IMASENS offers a detailed analysis of the sensorial characteristics of your product, its galenic, texture, and fragrance, but also explores in detail the application experience and the result on wet and dry hair.

Our innovation area, equipped with a hairdressing salon, offers you a double sensory evaluation of your products by a panel of sensory experts and/or professional hairdressers on volunteers with hair matching the specific criteria of your product claim (Caucasian, African, Asian hair type…).

The added benefit:

These assessments can be combined with standardised professional photos to visualise the effectiveness of your products and image analysis to visualise the result before and after treatment in 3D for your communications and product files (Antioxidant, Thermo protection, Sheathing effect, Smoothing, Repair, etc.).

This new tool is an effective strategy for brands looking to innovate and stand out from their competitors.

Contact

Visit their website: https://imasens.fr/

Justine MOUTET – Research Director

j.moutet@imasens.fr

+33 749573614

www.imasens.fr

Recent Posts

Women’s newly liberated expression redefines codes of beauty via Premium Beauty News

Kristel Adriaenssens Milet 1 April 2025 Social intelligence company Dynvibe, which specialises in behavioural marketing…

35th IFSCC Congress to take place in Cannes under the theme ‘Future is Science’ via SpecialChem

26 March 2025 The 35th IFSCC Congress will take place in Cannes from September 15…

CAIOME (Cosmetic AI + Microbiome) via Cosmoprof Awards

This AI-powered skin diagnostic device uses bio-optical technology alongside AI algorithms to analyze the skin’s…