Europe

Imasens haircare innovation area

In an ever-changing and increasingly competitive hair care market, sensory profiling is a real asset for differentiation.

IMASENS offers a detailed analysis of the sensorial characteristics of your product, its galenic, texture, and fragrance, but also explores in detail the application experience and the result on wet and dry hair.

Our innovation area, equipped with a hairdressing salon, offers you a double sensory evaluation of your products by a panel of sensory experts and/or professional hairdressers on volunteers with hair matching the specific criteria of your product claim (Caucasian, African, Asian hair type…).

The added benefit:

These assessments can be combined with standardised professional photos to visualise the effectiveness of your products and image analysis to visualise the result before and after treatment in 3D for your communications and product files (Antioxidant, Thermo protection, Sheathing effect, Smoothing, Repair, etc.).

This new tool is an effective strategy for brands looking to innovate and stand out from their competitors.