Maqui fruit for hair thickening
Patagonian maqui fruit is the star ingredient of Evonik’s CapilMax which offers “instant hair thickening through a unique blend of amino acids and powerful extracts,” according to the company.
Plant-based ingredient for hair styling products
BASF’s Verdessence Maize is a plant-based styling ingredient and readily biodegradable alternative to PVP and VP/VA polymers
Its 100% derived from renewable feedstocks and designed for various applications, especially crystal-clear pump sprays and mousses that have a cloud-like foam texture.
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