L’Oréal is offloading Decléor and Saint-Gervais Mont Blanc to the French group Cospal. The two names are lesser-known among L’Oréal’s wider cosmetics portfolio, but Cospal hopes to revitalize them.
Matthieu Lesieur established Cospal earlier this year to expand into the beauty and wellness market by building and developing a portfolio of brands in the sector.
“With this double acquisition, the Cospal group has reached a major milestone in its growth strategy, affirming its intention to become a key player in the beauty sector. Rejuvenating two iconic brands like Decléor and Saint-Gervais Mont Blanc is a unique opportunity to preserve their heritage while breathing into them a new, innovation-driven impetus,” Lesieur told Fashion Network.
The purchase was made for an undisclosed sum.
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