Market intelligence outfit Mintel has revealed three global trends it believes will have a “profound impact” on the beauty and personal care industry in 2024.
The company’s annual Global Beauty and Personal Care Trends report identifies ‘NeuroGlow’, ‘Beaut-AI’, ‘Sophisticated Simplicity’ as shaping the sector next year.
Mintel defines ‘NeuroGlow’ as the future of wellness, intertwining mental wellbeing with physical appearance.
Brands, it says, will adopt a comprehensive approach, integrating technology, partnerships, inclusivity, and personalization.
Practices like psychodermatology and neurocosmetics will gain traction, and wearable devices will enhance the mind-skin connection.
Beatrice Wihlander 11 June 2025 Givaudan is showcasing its fragrance technologies, which are underscored by…
After over 10 years of testing sunscreen products, at Zurko Research we are proud to…
Mack Degueurin 22 April 2025 The wearable device analyzes the tiny changes in physical responses…