The market for sun care products is expanding quickly as people are becoming progressively aware of the need for protecting their skin from UV rays. Today’s consumers are looking for effective protection from sun damage and unique formulations and textures to increase that effectiveness.
Consumers are looking for far more than a standard Sun Protection Factor (SPF) to add to their daily beauty routines – cue the host of hybrid skin and sun care products dominating the category. Skincare products include formulations designed for the care and protection of the skin, including sunscreen.
In 2024, the market value of the global sunscreen industry is expected to grow. Brightening specialities are a leading sector in sun care, followed by acne treatment, anti-aging products, and skincare sets. The powder SPF market has grown in recent years due to the increasing demand for convenient and versatile sun protection options.
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