Are you seeking insights into the rise of misinformation in the digital era, where consumers have increased access to information?
Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.
Challenging the notion that natural ingredients are superior, exploring why consumers see them as more efficacious, safer, and sustainable in beauty.
👉 The Skinobs team will be delighted to welcome you booth 857, to talk with…
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