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The Rise and Influence of Ingredient-led Beauty: a Deep Dive into Key Industry Myths via In-cosmetics

Are you seeking insights into the rise of misinformation in the digital era, where consumers have increased access to information?

Amidst the surge in ingredient-led beauty, fuelled by information, which empowers consumers, influences trends, and acts as a force for good, there is a growing apprehension regarding the possibility of increased misinformation. It is imperative for the industry to proactively counter misinformation and promote scientific, evidence-backed industry materials. Brands must conscientiously understand their customers and navigate communication strategies effectively within these evolving dynamics.

Myth 1 – The Natural vs. Chemical Debate

Challenging the notion that natural ingredients are superior, exploring why consumers see them as more efficacious, safer, and sustainable in beauty.

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