Europe

The shifting aging mentality via SkinInc

Claudia Fabian
December 2024

We live in a world where we slather ourselves in more anti-aging creams than a baker slathers croissants with butter. It’s both hilarous and absurd to think we can outsmart “father time”. We juggle yoga classes, kale smoothies and the latest in “miracle” serums ans treatments while desperately Googling “how to reverse the aging process” as if the fountain of youth is just a click away. Spoiler alert: it’s not. At the end of the day, we’re all just aging like fine wine-getting a bit corked, maybe a little fruity but ultimately heading towards vintage status where hopefully we can finally accept that a good laugh line is just a sign of a life well lived.

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