Indie beauty represents the entrepreneurial and innovative spirit pushing the personal care industry forward. According to Don Frey, president & CEO of the Independent Beauty Association (IBA), the founders and entrepreneurs who build these brands have thrived by recognizing the diversity of consumers’ needs and preferences and placing their own personal stamps on the products they create.
“These brands fuel the economy and provide opportunities for those entrepreneurs who have previously been underrepresented, including females and people of color,” Frey told Happi. “They also bring an authenticity which recognizes a full spectrum of how consumers want to care for themselves and their appearances, from full on glam to thoughtful care of the skin that enhances natural beauty.”
Founders and small businesses fuel a significant contribution to the next generation of sustainable and effective products, added Frey.
“These brands have and will continue to be the pioneers that lead to innovation in sustainability, ethical sourcing, transparency of ingredients and rethinking supply chain,” he told Happi.
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