In a reality shaped by the rising cost of living, quality, functionality, convenience and price will remain the main factors influencing purchase decisions of consumers around the world.

Habits to relieve financial strain have become embedded into consumption, highlights Euromonitor in its ’Top global consumer trends 2025’ report.

However, beyond that, consumers are increasingly looking to prepare for a longer life, marked by less impulsive and more environmentally conscious consumption. All this in an ambivalent relationship with digital technologies.

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