Dynvibe relies on three key data sources: social data – spontaneous online conversations on social media –, queries in search engines, and data from traditional influencers or influencers identified as change makers. Based on the studies conducted for its clients, the company focused on the data from the feminine audience and identified four genuine ongoing revolutions.

“We are not talking about emerging signals, but about real consumer revolutions. So it is meaningful. We are actually in a phase of liberation and empowerment of the feminine audience. Social media play a catalysing role and drive a collective movement,”says Audrey Laurent, the study’s lead.

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