Sustainable beauty, often termed as green beauty, encompasses a holistic approach to personal care, considering the beauty industry’s environmental impact and the well-being of individuals and the Earth. It involves using products crafted from sustainable, natural, and eco-friendly ingredients, along with eco-conscious packaging to reduce waste.

Consumers engage in conscious decision-making, opting for products with natural, organic ingredients, devoid of harmful chemicals, and manufactured in environmentally sound processes. Sustainable packaging choices, such as recyclable or biodegradable materials, are favored.

The ethos of sustainable beauty stresses waste reduction and responsible product usage, advocating for minimal consumption, proper recycling of packaging, and appropriate disposal of beauty items.

Ultimately, sustainable beauty champions choices that prioritize personal well-being alongside environmental stewardship. It advocates for a symbiotic relationship between self-care and planetary care, acknowledging their interconnectedness.

Non-toxic products

On an average day, women utilize around 12 products, incorporating 168 distinct chemicals, while men use an average of six personal care items containing approximately 85 different chemicals, as reported by EWG.

The prevailing trend of 2023 will undoubtedly be the “free from” movement. Heightened awareness of the detrimental chemicals within numerous beauty products has led consumers to seek items devoid of toxic substances such as formaldehyde, sulfates, phthalates, and more.

Sustainable Packaging

When purchasing beauty and personal care items, consumers prioritize environmental respect (17.6%) and the adoption of recyclable packaging (15.8%), as highlighted by Nielsen IQ.

In 2023, sustainability remains a pivotal factor across various facets of our lives, including the beauty industry. A noticeable surge in sustainable packaging alternatives is anticipated, as brands shift toward recyclable, recycled, or eco-friendly materials, steering away from traditional plastic. Embracing sustainable packaging not only contributes to environmental preservation but also aids brands in cultivating a positive reputation among consumers. Brands showcasing environmental responsibility and social consciousness are poised to attract a larger customer base, particularly among younger demographics.

Cruelty Free

The cosmetic industry frequently involves the cruel testing of skincare ingredients on animals during production.

The ongoing momentum toward cruelty-free beauty products remains steadfast in 2023. Growing consciousness about the repercussions of consumer choices on animals and the environment propels individuals to seek products certified as cruelty-free, committed to refraining from animal testing.

Plant-based formulas

When consumers shop for beauty and personal care items, the primary consideration lies in the presence of natural ingredients (40.2%), as indicated by Nielsen IQ.

Opting for plant-based beauty products allows consumers to reduce their environmental impact and endorse sustainable development. Conventional skincare products predominantly sourced from petrochemicals pose significant environmental risks.

In contrast to conventional beauty items laden with harsh chemicals and synthetic components, natural beauty products harness the power of natural and plant-based ingredients. Anticipate witnessing more brands highlighting their utilization of natural ingredients.

Transparency of ingredients and labels

Consumers are growing more discerning about the components in their beauty regimens, seeking transparency from brands. In 2023, an upsurge in brands offering comprehensive insights into their ingredient selection, sourcing methods, and production processes was anticipated.

By openly disclosing their ingredient choices, natural cosmetics brands cultivate increased trust between consumers and themselves, establishing a mutual sense of accountability that mutually benefits both parties.

Sustainability labels serve as a guiding beacon for consumers, aiding in informed decision-making and endorsing brands dedicated to sustainable practices. These certifications act as a potent defense against greenwashing and unsubstantiated assertions made by companies.

Skinimalist trend

Beauty, G-Beauty, Jello Skin… Skincare trends keep evolving, making it challenging to keep up. What if achieving flawless skin simply meant going back to basics? That’s the essence of skinimalism, a fusion of “skin” and “minimalism.” Essentially, it involves reducing the number of products and/or active ingredients applied to your face. Simplifying your skincare routine with genuinely effective and more natural cosmetics is the goal, all for the betterment of our skin. In an era where environmental concerns have taken center stage and become crucial, skinimalism emerges as an ideal approach to embrace a more eco-friendly and sustainable beauty routine, featuring natural products. Additionally, the rising popularity of “no make-up make-up”—an ultra-subtle and refined makeup style—has been evident for years. Skinimalism appears to be the next step in this evolution within the beauty industry.

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