The “Shoppers Have Spoken” report, one of the largest of its kind to date, comprehensively analyzed consumer sentiment in the beauty industry and highlighted key trends that can help beauty brands refine their products, marketing, and customer engagement strategies.
Danna Rabin, General Manager of UGC at Yotpo, explained the significance of using a vast dataset for analysis to CosmeticsDesign. “The large dataset enables higher accuracy to detect trends and inputs,” she said, which is “one of the largest consumer sentiment analyses ever conducted, covering real, unsolicited feedback from shoppers across 14,000 brands.”