From cold plunges to red light therapy, the $1.8 trillion global consumer wellness market is thriving. McKinsey estimates that the US wellness market is worth $480 billion, and growing 5-10% a year.

Eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives, which is similar to what consumers in the UK and China report—73% and 87%, respectively. Gen Z and millennial consumers hold wellness in even higher regard; they’re purchasing more wellness products and services than older generations.

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