Google sees augmented reality (AR) as a new, potentially quite effective advertising medium.
Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands to promote lip and eye products (and soon foundation) through “virtual try-on” experiences.
In place of a product image in a standard Google Shopping ad, AR Beauty ads offer a tool that lets consumers preview what different products might look like on themselves or a model that “resonates” with them. The tool is paired with a product description and pricing information, along with a simplified checkout flow designed to streamline the purchasing process.
AR Beauty ads will show up in the mobile-specific channels Google Shopping ads typically do, including the Shopping tab on Google.com, Search and Google Images.
Mack Degueurin 22 April 2025 The wearable device analyzes the tiny changes in physical responses…
Emily N. Reinke, Joe Reynolds, Nicola Gilmour, Georgia Reynolds, Judy Strickland, Dori Germolec, David G.…
Beatrice Wihlander 7 May 2025 A study from Stanford University, US, has found that beauty…