Lianna Albrizio
19 February 2025

Emerging trends are driving new touchpoints of consumer-packaged goods, especially in the health and wellness space.

“When we nurture, optimize and expand our sensory experiences it enhances our physical emotional and spiritual well being,” explained Amy Marks-McGee, owner, Trendincite, LLC, during a recent Sensory Wellness webinar.

Per research from McKinsey and Company, the global wellness market is estimated to be $1.5 trillion and grows annually between 5 and 10%. In the US, it recently reached $480 billion.

Eighty-two percent of consumers in the US now consider wellness a priority in their everyday lives. Over three-quarters of grocery shoppers say that transparency is important when they’re making a purchasing decision and yearn to know the true impact of their spending behavior.

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