Consumer skepticism regarding new ingredients in beauty and personal care products remains a significant challenge for brands, an issue that consumer intelligence firm Mintel recently investigated.

“Nearly one in four beauty and personal care consumers find it difficult to trust new ingredients,” Carson Kitzmiller, Principal Analyst, Beauty & Personal Care, told CosmeticsDesign.

This skepticism is fueled by concerns surrounding ingredient safety, sourcing, production transparency, and product claims’ validity.

“Nearly eight in ten personal care users agree there should be stricter regulations around personal care product safety,” Kitzmiller added, highlighting widespread demand for greater oversight.

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