North America

Mintel: 80% of consumers want stricter safety regulations in beauty via Cosmetics Design

Cassandra Stern
19 February 2025

What does it take to earn consumer trust in beauty? The answer lies in ingredient transparency and scientific proof, according to Carson Kitzmiller, Principal Analyst, Beauty & Personal Care at Mintel.

Consumer skepticism regarding new ingredients in beauty and personal care products remains a significant challenge for brands, an issue that consumer intelligence firm Mintel recently investigated.

“Nearly one in four beauty and personal care consumers find it difficult to trust new ingredients,” Carson Kitzmiller, Principal Analyst, Beauty & Personal Care, told CosmeticsDesign.

This skepticism is fueled by concerns surrounding ingredient safety, sourcing, production transparency, and product claims’ validity.

“Nearly eight in ten personal care users agree there should be stricter regulations around personal care product safety,” Kitzmiller added, highlighting widespread demand for greater oversight.

Read more.

Recent Posts

Women’s newly liberated expression redefines codes of beauty via Premium Beauty News

Kristel Adriaenssens Milet 1 April 2025 Social intelligence company Dynvibe, which specialises in behavioural marketing…

35th IFSCC Congress to take place in Cannes under the theme ‘Future is Science’ via SpecialChem

26 March 2025 The 35th IFSCC Congress will take place in Cannes from September 15…

CAIOME (Cosmetic AI + Microbiome) via Cosmoprof Awards

This AI-powered skin diagnostic device uses bio-optical technology alongside AI algorithms to analyze the skin’s…