North America

Prometheus’ Fire: The Rise of Biotech in Beauty via Cosmetics & Toiletries

The Greek myth of Prometheus tells the tale of a titan who stole fire from the Olympian gods and granted it to humanity. From the fire came knowledge, power and liberty. Prometheus encapsulates the spirit of science: defiance against adversity, unbridled curiosity and the relentless resolve to redefine what is possible.

Biotechnology eloquently mirrors the tale of Prometheus, as it fundamentally involves gaining control over the once-thought-divine biological systems that define us, as well as manipulating them to advance humanity.

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