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Sephora Wiped Clean of Alleged Misleading ‘Clean Beauty’ Claims. Via Cosmetics & Toiletries

17 June 2024

According to a report by Bloomberg Law, Sephora has defeated the proposed class action alleging products labeled “Clean at Sephora” were deceptively marketed because they contained synthetic or otherwise harmful ingredients.

Per a communication from Duane Morris, LLP, in New York federal court today (March 15, 2024), Judge David N. Hurd dismissed the complaint, concluding the plaintiff, “failed to plausibly allege that Sephora misled reasonable consumers when it marketed and sold its ‘Clean at Sephora’ cosmetics,” or that Sephora “made any explicit or implied promises that its ‘Clean at Sephora’ cosmetics were all-natural and free of any potentially harmful ingredients.”

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