June 2025

The science of hair care is at a fascinating crossroads, where biology, advanced materials and artificial intelligence are converging to create next-gen innovations. These transformations in scalp health and strand science are redefining the way we treat, rebuild and care for hair.

But do these advances live up to consumer expectations? Here, industry experts help us explore the latest trends and technologies, challenges, limits and evolving landscape of hair care innovation — and what it all means. They also project some bright spots for future development.

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