19 May 2025

The beauty industry is undergoing significant transformation, driven by sustainability, innovation, and consumer demand for transparency.

The recent Luxe Pack New York event from 7-8 May, which marked Meiyume’s debut, highlighted key trends, bringing together leading beauty brands to explore the future of packaging. At the event, the industry’s focus on smart packaging, material innovation, and sustainability was evident, reflecting shifts in both consumer behavior and brand strategies.

Beyond the trends observed at Luxe Pack, Meiyume’s Beauty Intelligence Platform (BIP) provided additional validation, uncovering and reinforcing the evolving directions in the packaging landscape. Through real-time, data-driven insights, the BIP identified and anticipated trends across packaging formats, ingredients, and innovations that are resonating with consumers – offering a deeper understanding of these trends and helping brands adapt to the rapidly changing market.

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