Renata Martins
6 February 2025

The global cosmetics market is evolving rapidly with an influx of new players. While France, the United States, and Germany remain the top three exporters, South Korea and China have surpassed Spain and are closing in on Italy [1]. This shift is evident in Brazil, where Chinese products accounted for 5.8% of cosmetics imports in 2024—a 47% increase from the previous year.

Not so long ago, products from China were considered by Brazilians to be of poor quality. “But the Chinese industry has evolved extremely quickly. We can see this in several sectors, such as electronics and, more recently, the automobile industry. The same progress has taken place in the cosmetics industry,” explains Rodrigo Giraldelli, CEO of China Gate, specialist in trade relations between Brazil and China.

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