Renata Martins
30 May 2025
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable opportunity to deepen customer loyalty.
According to Claudia Cortez, Givaudan’s Science and Technology Manager for Latin America, the integration of neuroscience into perfumery marks a significant advancement in both the development and perception of fragrances. When designed with this approach, scents can foster deeper emotional connections with consumers.
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