Euromonitor International regularly surveys its extensive network of industry professionals around the world to uncover trends and innovations within categories, regions and beyond.

Fielded in November 2023, Euromonitor International’s Voice of the Industry—which surveys more than 1,200 industry professionals in 97 countries—revealed the top areas of current and future investment, leading company strategies, and key challenges facing the beauty and personal care industry.

Half of Beauty Organizations Investing in AI

Artificial intelligence (AI) stands out as having the greatest impact on beauty and personal care technologies in 2023 and beyond (F-1).

In fact, 32% of beauty and personal care industry respondents reported AI affected their business in the past year, and almost half are planning to invest in it in the next five years.

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