Have ice and cold become the ultimate beauty boosters?
From promoting radiance, firmness, and blood circulation to battling puffiness, dark circles, wrinkles and even dilated pores: the benefits of cold seem innumerable when it comes to beauty and cold continue to make a fuss on social networks since last year’s craze for “ice globes.”
Of course, the trend has attracted the attention of brands!
Since at least 2021, the benefits of cold for the skin have been among the most discussed topics on social networks, with beauty influencers sharing their ice-cold tips that combine the effects of cold with those of well-known skincare ingredients like aloe vera or cucumber.
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