Traditional methods of consumer tests have been applied to the testing of personal care products since many years. Difference and descriptive tests on odours, perfumes, textures, cosmetics tolerance, or efficacy generate subjective information that is very useful to the formulators, R&D managers, marketing, and regulatory affairs team. Untrained panels with experienced uses of personal care are known to be capable of detecting differences of various skin, hair, or nail products attributes under controlled laboratory conditions or in a home use situation after a single use or a treatment.
Consumer testing has been applied to the testing of various personal care products such as skin care, hair care, sun care, make-up or toiletries targeting a multitude of consumer types. With the digitalized evolution of the way to shop, but also the personification of the personal care themselves these testing methods meet the importance for the Beauty brands to be closer to the consumers and their new expectations around the world.
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