The lightweight, handheld device uses an innovative, mess-free process to mix hair color and apply it evenly, delivering consistent hair color results for consumers at home.

“What has remained consistent across the decades is our dedication to innovation,” said Barbara Lavernos, deputy chief executive officer, in charge of Research, Innovation and Technology. “We’re thrilled to see one of our latest L’Oréal BeautyTech products being recognized with such a prestigious award.”

Developed in response to consumer needs and refined over a five-year period, Colorsonic launched during the covid-19 pandemic when consumers experienced the challenges—namely the messiness of hair dye and the difficulty of applying hair color to hard-to-reach places—of an at-home haircoloring process that has remained virtually unchanged for decades.

Read more…