A world leader in scientific research on cosmetics, University of São Paulo strengthens its ties to the private sector to boost innovation
Professor Doctor Patrícia Maia Campos, founder of the University’s Center for Advanced Studies in Cosmetic Technology, believes being awarded the first place in the State of Innovation 2016 report will attract new funding for cosmetics research.
It is commonplace knowledge that Brazil is one of the world’s largest cosmetics markets, but the fact that it has a public institution leading research in the field might come as news to many people. The University of Sao Paulo (USP) has recently ranked first in State of Innovation 2016, a report conducted by Thomson Reuters on research and innovation, beating big names such as the American Food and Drug Administration, beauty multinational Procter & Gamble, and Harvard University.
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