The ‘dupes’ trend isn’t likely to go away any time soon. Here are 10 ‘dupe’ beauty products that have resonated with shoppers across the globe…

As the cost of living continues to rise, more cosmetics consumers have been trying to spend less money and are instead choosing ‘dupes’ – beauty products that emulate more expensive counterparts at a much more affordable price.

Why are beauty dupes so popular now?   ​

• The inflationary economy has been a big factor in the popularity of ‘dupes’, as well as their prevalence on social media channels like TikTok.
• According to Euromonitor beauty and health senior research analyst Emilie Hood, TikTok has had a “massive influence on this.”

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