We are all subject to marketing and advertising on a daily basis. Nowadays it seems like even thinking about skin care will get you bombarded with countless ads and sponsored post on social me buzzwords used to describe the effects of skincare merchandise? There are many ways marketers attempt to pull the wool over the eyes of the consumer with empty phrases and jargon. A phrase such as ‘clinically tested’ and ‘doctor recommended’ is used to m credibility than it actually does.
However, when these phrases are used it says nothing for the results of the clinical tests or what the products were tested for. In terms of products being ‘Doctor re recommended the product in most cases and if those doctors are getting some sort of incentive for endorsement.” Here are some common marketing jargon phrases used to mislead consumers. A Product that claims “Patented Technology” Patents are not necessarily a foolproof sign that something is groundbreaking or effective.
Marketers use this language to convey innovation and superiority that their product might not necessarily new combination of ingredients, methods or production process can be patented as long as it is new. “Maximum strength” This is a term used often by skin cleansers and moisturizers.
It’s a relative term and the consumer doesn’t really know what it is relevant to. It’s language that entices the shopper to make the purchase w “Clinical strength” From painkillers to hydrating serums, companies love to bill their products as having “clinical strength.”
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